Eight Twin Cities Movie Theatres to Receive Magical Makeovers

(Troy, Michigan – October 17, 2016) Emagine Entertainment, Inc. announces plans to transform eight (8) movie theatres in the Twin Cities in order to provide the best movie going experience for Minnesota movie-goers. The announcement comes on the heels of the company’s acquisition of Muller Family Theatres in July 2016.

Among the first wave of theatres to receive a new look are Emagine Willow Creek and Emagine Lakeville. Willow Creek and Lakeville Phase 1 will be completed by Christmas with 100% completion by March 2017. Other theatres getting a facelift include Emagine Rogers, Emagine Waconia and Emagine Delano, which will be completed by summer 2017; as well as Emagine East Bethel, Emagine White Bear and Emagine Monticello, receiving their transformations Late Summer 2017.

As a Michigan-based company, the owners of Emagine Entertainment are proud to expand upon the company’s Midwestern roots by bringing its innovative luxury theatre concept, as well as its commitment to community partnership, to the Twin Cities. “We are extremely excited about introducing the Emagine brand into the Minnesota market,” says Paul Glantz, Co- Founder and Chairman of Emagine Entertainment, Inc. “The Emagine concept is to provide luxury upscale features and amenities that will raise the bar for out-of-home entertainment in Minnesota. Our theatres are going to reinvent the movie-going experience for guests by offering priority seating, numerous upscale amenities, and a full service bar. We look forward to guests being treated to an evening of great drinks, concessions, and great movies in an incredibly comfortable environment.”

Playing a key role in the franchise’s decision to expand to the Twin Cities was Jon Goldstein, President of Highline Investments, L.L.C., who lends 14 years of expertise in renovating theatre complexes in mid-market communities. With six successful ventures under his belt in Michigan, Pennsylvania and Maryland, he saw an opportunity to bring Emagine’s vision to Minnesota. “The whole Emagine family is excited to be in Minneapolis. We have spent the last year talking to customers. Our goal was really to understand our new communities and how we can serve them properly. We are hopeful that we can continue the legacy of the Muller family while sharing our vision for the future. I only hope that we can incorporate the warmth of the people we have met into our everyday operations,” says Goldstein.

Amenities of the new theatres will include:
• Emagine “E-Max” auditoriums large format screens and the latest Dolby Atmos® immersive sound system.
• 100% reserved seating featuring luxurious extra-comfy power recliners.
• Full service cocktail bars with extensive wine and beer selections.
• Extensive menu options including hand-crafted pizza.
• Coca-Cola Freestyle soda machines including free refills on all sizes of sodas and frozen carbonated beverages.

Although renovations are on-going, tickets are available now for all theatres at www.emagine- entertainment.com or via the Emagine Entertainment app available at Google Play or iOS App Store.

For Emagine Media Inquiries please contact Kelli Vander Tuig by phone at 612-436-7403 or email at kvandertuig@alliedim.com

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ABOUT EMAGINE ENTERTAINMENT:
Emagine Entertainment’s affiliates in Michigan own and operates Clio Square Cinema in Clio, Emagine Theatres of Birch Run, Canton, Novi, Woodhaven, Rochester Hills, Royal Oak, as well as Star Lanes at Emagine Royal Oak. Northwood’s Entertainment in partnership with Emagine Entertainment in Minnesota, owns and operates Emagine Theatres Delano, East Bethel, Lakeville, Rogers, Monticello, Waconia, White Bear and Willow Creek with a combined 30,000+ seats and 198 screens. Emagine enjoys the honor and distinction of being named “Best Movie Theatre” for several years running by the Detroit Free Press, the Detroit News, and WDIV-TV (NBC).

Emagine Entertainment is a recognized innovator in the theatrical exhibition industry having been the first theatre chain in the world to convert to 100% digital projection. In 1997, Cinema Hollywood was the first theatre in Michigan to open with all stadium seating. Paul Glantz, the co-founder and chairman of Emagine Entertainment has been interviewed on CNN concerning his views and opinions on the operation of luxury theatres. Emagine offers luxury seating sections in most of its auditoriums, reserved seating, and other upscale amenities such as valet parking. All Emagine theatres offer adult patrons the option of enjoying their favorite cocktail, beer or wine. A two drink maximum is strictly enforced in its theatre operations. Auditoriums are equipped with low light surveillance cameras as a further enforcement measure.

Emagine Entertainment has an excellent management team that maintains a high standard of customer service and a fastidious attention to cleanliness in its theatres. Emagine’s management team has established themselves as recognized leaders in quality and in providing their guests with the best possible movie-going experience.