Emagine Entertainment Aims For Movie Theater ‘Magnificence’ With Caramel Corn And Super Screens
On June 7, 1997, Paul Glantz sat alone in his new Emagine theater in Birch Run, Mich.
Down the road, the pubs poached his usual patrons, luring them in with beer and tiny televisions to watch the Red Wings take the Stanley Cup. They’d known what the people wanted and had met demands. But Glantz had not.
“I was in my movie theater that night, and you could’ve shot a cannon through the place and not hit anyone,” he said. “I literally cried going home that night, but here’s what I resolved: I resolved that that would never happen to us again.”
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