April 28, 2022
TROY, MI (April 28, 2022) – Emagine Entertainment, Inc., an innovator in luxury theaters, is pleased to announce a partnership with Caesars Sportsbook, an entity of Caesars Entertainment, Inc (NASDAQ: CZR) (“Caesars”), and the recently opened Emagine Sports Lounge at Emagine Royal Oak. The partnership links the first ever Sports Lounge in a movie theatre to the premiere Caesars Sportsbook sports betting experience. Under the terms of the partnership, the Emagine Sports Lounge will be rebranded to Caesars Sportsbook Lounge Powered by Emagine. The partnership combines fan engagement opportunities in the new premium luxury venue at Emagine Royal Oak and creates a base for Caesars Sportsbook to host exciting fan engagement events and offer unique promotions to movie and sports fans. The establishment is located at 200 North Main Street, Royal Oak, MI 48067.
The Caesars Sportsbook Lounge Powered by Emagine is a full Vegas-style experience at Emagine Royal Oak. The lounge features a comfortable atmosphere with massive screens, a cinema sound system, heated leather recliners, and individual tables large enough to hold snacks, beverages, or a laptop. Rounding out the experience is a team of dedicated servers providing seat-side service for preferred food and drink options. The lounge is equipped with free high-speed WIFI and a dedicated display showcasing a variety of betting odds for those interested in engaging in state of Michigan-regulated online sports gambling activities, using the guest’s own personal online sports betting account through Caesars Sportsbook.
The Caesars Sportsbook Lounge Powered by Emagine hosts a mix of college and professional games, including (but not limited to) football, baseball, hockey, basketball, golf, tennis, horse racing, soccer, boxing, and motorsports.
Admission to The Caesars Sportsbook Lounge Powered by Emagine is free and available during normal theater operating hours on a first come, first served basis for individuals 21 years and older. Guests can check the Emagine website for specific hours and special ticketed events.
“We are excited about this partnership with Emagine Entertainment and applaud their ingenuity in creating a Sports Lounge in a movie theatre,” said Eric Hession, Co-President of Caesars Digital. “This concept should provide an exciting environment for people to enjoy a televised sporting event and for us to connect with new customers while also rewarding our existing loyal customer base.”
“Our commitment to building innovative entertainment experiences for our guests led us to the creation of the sports lounge at Emagine Royal Oak,” said Anthony LaVerde, CEO, Emagine Entertainment. “Partnering with Caesars is a major milestone in our ongoing commitment to being the most innovative theater chain in the country.” Emagine and Caesars, two of the nation’s most respected brands, bring Detroit an opportunity to engage with sporting events in a dramatic new way. Additional locations are planned for the second half of the year.
“This partnership is transformative for two industries: Movie Theatres and Mobile Sports Betting,” states Rouge Co-Founder Zach Wagner. “The vision of Emagine Entertainment to create such a unique and authentic sportsbook style experience for their loyal patrons is 100% on-brand with their industry leadership over the past 25 years. It is no surprise that another industry leader, Caesars Sportsbook, recognized and joined in this opportunity to connect with sports betting fans in their preferred viewing environment.” Rouge Partnership Strategies, based in Southeast Michigan, facilitated the agreement between Emagine and Caesars SportsBook.
In Michigan, the Caesars Sportsbook & Casino mobile app offers the most popular casino games including Slots, Roulette, Blackjack, and live-dealer table games, to go along with an elevated sports betting experience. Sports fans and eligible customers can download the app on iOS or Android to get in on the action right in the palm of their hand from anywhere in the state.
The Caesars Sportsbook Lounge Powered by Emagine is also available for private rentals. For more information about Emagine, and the Caesars Sportsbook Lounge Powered by Emagine, please visit https://www.emagine-entertainment.com.
About Emagine Entertainment, Inc.
Emagine Entertainment’s affiliates own and operate luxury theaters in Michigan, Illinois, Indiana, Minnesota, and Wisconsin. Emagine operates 28 theaters with a combined 30,068 seats and 342 screens. Emagine led the way in bringing luxury theaters to the metropolitan Detroit market. Emagine enjoys the honor and distinction of being named “Best Movie Theater” for several years running by the DetroitFree Press, the Detroit News, and WDIV television. Emagine has been named “Best Theater to See a First Run Movie” by Hour Detroit Magazine consecutively for the past 9 years. Emagine is ranked as the 9th largest theatre chain in North America according to the 2022 Giants of Exhibition report from The Boxoffice Pro, the premiere publication of theatrical exhibition.
Emagine is a recognized innovator in the theatrical exhibition industry having been the first theater chain in the world to convert to 100% digital projection. In 1997, Cinema Hollywood (now Emagine Birch Run) was the first theater in Michigan to open with all stadium seating. Emagine was the first to introduce 4K projection to the Detroit market, and it boasted 3 of the first 100 Dolby Atmos® immersive sound systems deployed worldwide. On December 15, 2017, Emagine began operating the largest movie screen in the State of Michigan with the opening of its Super EMAX auditorium (featuring laser projection technology) at its megaplex in Novi, Michigan; and on December 19, 2019, Emagine opened the largest CinemaScope screen in the Midwest at its Emagine Canton/Westland location. Continuing to innovate, in 2021 Emagine launched live music events, and the Emagine Sports Lounge, the first of its kind. In 2022, Emagine partnered with Caesars Sportsbook to rebrand the Emagine Sports Lounge into the Caesars Sportsbook Lounge Powered by Emagine. Paul Glantz, Chairman of Emagine Entertainment, has been interviewed on CNN concerning his views and opinions on the operation of luxury theaters. On February 28, 2018, Emagine Entertainment, Inc. and 7-time BET Award-winning and Grammy® nominated superstar Big Sean (Sean Anderson) announced their joint venture agreement to develop, Sean Anderson Theatre, powered by Emagine, a world-class cinematic and live music entertainment center in Detroit (and potentially at other sites around the U.S.). The new partnership is actively scouting prospective sites in Detroit. For more information, please visit www.emagine-entertainment.com
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino-entertainment company in the US and one of the world’s most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.’s resorts operate primarily under the Caesars®, Harrah’s®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-522-4700. For more information, please visit www.caesars.com/corporate. Terms and conditions apply. Must be 21 or older to gamble. Know When To Stop Before You Start.® Gambling problem? Call the Michigan’s Problem Gambling Helpline at 1-800-270-7117.
About Rouge Partnership Strategies, LLC:
Founded in 2021, RPS has been built upon the 40 years of industry experience of co-founders Zach Wagner and Eli Bayless. Rooted in the purpose of identifying mutual benefits between properties and marketing partners, Rouge provides value across B2C and B2B marketing channels by creating common ground and common goals during the process of identification, negotiation and activation. For more information, visit http://www.RougePS.com